When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
نویسندگان
چکیده
[email protected]), and Anirban Mukhopadhyay is Associate Professor of Marketing (e-mail: [email protected]), Hong Kong University of Science and Technology. This research was supported by a grant from the Hong Kong Research Grants Council (CERG HKUST 6463/05H) to the second author. The authors thank Aparna Labroo, Vanessa Patrick, Rongrong Zhou, Rami Zwick, and the anonymous JMR reviewers for their constructive and insightful comments on previous drafts. Ravi Dhar served as associate editor for this article. ELAINE CHAN and ANIRBAN MUKHOPADHYAY*
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